Meeting planners are hardworking, resilient and well-organized individuals who rely upon a variety of suppliers to deliver the meetings they manage. They face the stresses of orchestrating an endless array of tasks and suppliers into a seamlessly delivered meeting, conference or convention.
A growing frustration for meeting planners, when managing their conference budgets, are excessive or undisclosed fees imposed by providers of essential services. Conference facilities are such a provider. Many facilities impose fees in an effort to block outside suppliers from servicing conferences, in turn forcing the use of in-house suppliers.
Meeting planners have the complex task of managing conference budgets and the wide array of suppliers that come with it. We do our due diligence to ensure everyone gets their fair share while maintaining a positive bottom line. Unfortunately, some suppliers that are an essential service to hosting a conference, like conference facilities, are taking advantage of their position.
Event managers are finding it increasingly difficult to secure sponsors and to keep them engaged in providing much-needed financial and in-kind supports. Something needs to change. It is time to bury the old idea of developing one-size-fits-all programs that beautifully outline our event’s Platinum, Gold and Silver sponsorship levels.
A well-delivered and effective meetings program will enhance the success of your organization. It will move you forward through connection, the exchange of ideas, the dissemination of information, and educational opportunities. Meetings help to build your business and the relationships you have with your customers.
Amid today’s challenging climate of economic uncertainty, more and more discussion about meetings and events is taking place in the corporate boardroom, where senior management teams are assessing the value those meetings bring to their business. For a professional meeting planner, knowing how to prove the value of tangible and intangible returns on a stakeholder’s investment is an enviable skill.